Privacy policy

Last updated: 15 October 2026

Falcine is operated by Muzaffar Shah, trading as Falcine as an individual/sole trader. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit https://falcine.store, purchase from us, contact us, or otherwise use our services.

For the purpose of applicable data protection laws, Muzaffar Shah, trading as Falcine, is the data controller of your personal information.

Personal Information We Collect

Depending on how you interact with our store, we may collect the following information:

Contact information: Your name, email address, billing address, delivery address, and any telephone number you choose to provide during checkout.
Order information: Products purchased, order value, delivery method, order status, returns, refunds, and tracking information.
Payment information: Payment method, payment confirmation, and transaction details. Complete card details are processed securely by Shopify and the selected payment provider and are not intentionally stored by Falcine.
Account information: Login details, preferences, saved addresses, and account settings if you create a customer account.
Communications: Information included when you contact us regarding an order, product, delivery, return, complaint, or privacy request.
Device and usage information: IP address, browser type, device information, network information, pages viewed, referring pages, and your interactions with the website.
Marketing preferences: Your choices about receiving promotional communications and the consent you provide where required.

How We Collect Personal Information

We may collect personal information:

Directly from you when you place an order, create an account, complete a form, subscribe to marketing, or contact us.
Automatically when you browse or use our website, including through cookies and similar technologies.
From Shopify and service providers that help us operate the store, process payments, prevent fraud, fulfil orders, provide delivery and tracking, or deliver customer support.
From advertising or analytics partners where permitted by law and subject to your consent where required.

How We Use Personal Information

We use personal information for the following purposes:

Providing Our Services

We process information as necessary to perform our contract with you, including to:

Process and fulfil orders.
Confirm payments.
Arrange delivery and provide tracking.
Manage returns and refunds.
Provide customer support.
Maintain customer accounts.
Communicate important information about an order or account.

Operating and Improving Our Store

Where necessary for our legitimate business interests, we may use information to:

Operate, maintain, and improve our website and services.
Understand how customers use the store.
Diagnose technical problems.
Improve products and the customer experience.
Prevent misuse of our website.

We balance these interests against your privacy rights before relying on legitimate interests.

Security and Fraud Prevention

We may use information to protect customers, detect or prevent fraud, investigate suspicious activity, secure accounts, and maintain the safety and integrity of our services.

Marketing

Where required, we rely on your consent to send promotional emails or use optional advertising cookies.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.

You may still receive non-promotional communications concerning orders, accounts, returns, refunds, security, or customer support.

Legal Obligations

We may process and retain information where necessary to comply with tax, accounting, consumer-protection, fraud-prevention, regulatory, or other legal obligations.

How We Share Personal Information

We may share necessary personal information with trusted organisations that help us operate our business, including:

Shopify, which hosts and powers our online store.
Payment processors and financial service providers.
Delivery carriers, fulfilment services, and order-tracking providers.
Website hosting, security, fraud-prevention, analytics, and technical service providers.
Customer-support and communication service providers.
Marketing and advertising partners where permitted and subject to consent where required.
Professional advisers, regulators, courts, law-enforcement agencies, or public authorities where legally required.

Service providers may only receive information reasonably necessary to perform their services.

We do not sell personal information for money.

We may disclose information in connection with a sale, merger, restructuring, or transfer of the business, subject to applicable legal requirements.

Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide and improve its services and to support transactions made through our store.

Information submitted through the website may be transferred to Shopify and relevant service providers in countries outside the United Kingdom.

You can learn more through the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/consumers

Shopify Privacy Portal:

https://privacy.shopify.com/

Cookies and Similar Technologies

We and Shopify use cookies and similar technologies to:

Operate essential website functions.
Maintain security and prevent fraud.
Remember preferences and shopping-cart contents.
Understand website performance and usage.
Provide analytics or advertising where permitted.

Essential cookies are required for the website to function. Optional analytics or advertising cookies will be used subject to consent where required by law.

You can manage cookies using the consent controls shown on the website and through your browser settings. Disabling some cookies may affect website functionality.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on factors such as:

Whether an account or order remains active.
The need to provide customer support.
Tax, accounting, and legal record-keeping requirements.
Fraud prevention, dispute resolution, and enforcement of agreements.
Applicable limitation periods.

When information is no longer required, we will delete or anonymise it where reasonably possible.

International Data Transfers

Shopify and other service providers may process personal information outside the United Kingdom.

Where required, international transfers are protected using recognised legal safeguards, such as adequacy regulations, the UK International Data Transfer Agreement, an approved UK addendum, or other lawful transfer mechanisms.

Security

We use reasonable administrative, technical, and organisational measures to help protect personal information.

However, no online service, storage system, or transmission method can be guaranteed to be completely secure. Please avoid sending confidential payment information through ordinary email.

Customers are responsible for keeping account passwords and login details secure.

Your Privacy Rights

Depending on applicable law, you may have the right to:

Request access to personal information held about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information in certain circumstances.
Request restriction of processing.
Object to certain processing, including direct marketing.
Request a portable copy of certain information.
Withdraw consent where processing is based on consent.
Complain to a data-protection authority.

To exercise a privacy right, email ringad47@gmail.com.

We may need to verify your identity before completing a request. We will respond within the period required by applicable law.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Marketing Choices

You may unsubscribe from promotional emails by clicking the unsubscribe link contained in an email or by contacting us.

Opting out of marketing will not prevent us from sending necessary communications concerning an order, refund, account, security matter, or customer-support request.

Children’s Privacy

Our services are not directed to children under 16, and we do not knowingly collect personal information from children under 16.

If you believe a child has provided personal information to us, please contact us so that we can review and delete it where appropriate.

Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy, security, or content practices of third parties. You should review their privacy notices before providing personal information.

Complaints

If you have concerns about how we handle personal information, please contact us first so that we can investigate.

If you are located in the United Kingdom, you also have the right to complain to the Information Commissioner’s Office:

https://ico.org.uk/make-a-complaint/

Making a complaint to us first does not affect your right to contact the Information Commissioner’s Office.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, business practices, legal obligations, or regulatory requirements.

The revised policy will be published on this page with an updated revision date.

Contact Us

For privacy questions or to exercise your rights, contact:

Data controller: Muzaffar Shah, trading as Falcine
Business type: Individual / Sole Trader
Email: ringad47@gmail.com
Business address:
Falcine
321 Oxford Street
London W1C 2HR
United Kingdom